Primo Beer (Primo Brewing & Malting Co.)

Advertising design

Green framed label with a gold inner border. Large “PRIMO” (left) and “BEER” (right) in white letters on red diagonal bands crossing the center. A multicolor crest/shield sits in the middle of the diagonal bands. Background shows a coastal/island scene with blue water and sky, shoreline, and tropical elements including palm…

Collector market reference

Used: $75–$100 | Unfired/NOS: $150–$250

Book-estimated collector ranges only, not authenticated completed sales or a current appraisal. Values depend on condition and market activity.

Source & documentation

Primary source

POCKET BILLBOARDS by J.H. Kutzley; corrected section master (Beer).

Photograph source

BEER_SECTION_MASTER_CORRECTED_2026-10-01.docx

Manufacturer and production date

UNKNOWN unless independently documented in the publication and checked for this record.

Original photograph provenance

Embedded photograph bytes retained in this working package; resized, unaltered-framing web copies displayed above. Front/back visual orientation review pending.

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