Labatt’s – “Beer / Ale” Ovals with Mascot Variant

Advertising design

One side features a pale blue background with the Labatt’s name inside a yellow oval, with “BEER” and “ALE” shown below in two separate dark ovals. Along the bottom, the slogan “CANADA’S MOST HONOURED BREWS” appears in red capital letters. The reverse side shows a single cartoon-style mascot figure centered on the same pale…

Collector market reference

Used: $75–$100 | Unfired/NOS: $125–$150

Book-estimated collector ranges only, not authenticated completed sales or a current appraisal. Values depend on condition and market activity.

Source & documentation

Primary source

POCKET BILLBOARDS by J.H. Kutzley; corrected section master (Beer).

Photograph source

BEER_SECTION_MASTER_CORRECTED_2026-10-01.docx

Manufacturer and production date

UNKNOWN unless independently documented in the publication and checked for this record.

Original photograph provenance

Embedded photograph bytes retained in this working package; resized, unaltered-framing web copies displayed above. Front/back visual orientation review pending.

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