1968 Plymouth Road Runner / Wirth Motor Dodge & Plymouth Dealers Advertising Lighter

Advertising design

Bright yellow enamel panel displaying the Warner Bros. Road Runner cartoon character beside “’68 Plymouth road runner.” Reverse panel shows Wirth Motor Dodge & Plymouth dealership advertising with Warner Bros. licensed character artwork and original presentation box.

Collector market reference

Used: $100–$125 | Unfired/NOS: $200–$300

Book-estimated collector ranges only, not authenticated completed sales or a current appraisal. Values depend on condition and market activity.

Source & documentation

Primary source

POCKET BILLBOARDS by J.H. Kutzley; corrected section master (Automotive).

Photograph source

AUTOMOTIVE_SECTION_MASTER_CORRECTED_2026-10-01.docx

Manufacturer and production date

UNKNOWN unless independently documented in the publication and checked for this record.

Original photograph provenance

Embedded photograph bytes retained in this working package; resized, unaltered-framing web copies displayed above. Front/back visual orientation review pending.

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